Consumers Beware
TV ads bombard us with "must haves" and "can’t live withouts" filling every channel − new improved cleaners, softer gentler tissues, faster safer automobiles, cheaper better insurance coverage − the boasts go on and on. Saturated and sated, we mute the noise, the clamor, the rabble, rejecting outrageous claims of bigger and better, refusing to succumb to lures and lies, willing to keep the tried and true unconvinced by the hype.